Reminders of Poverty, Soon Forgotten - 802 Words

Alexander Keyssar’s Reminders of Poverty, Soon Forgotten Amanda Collier ENG/215 September 3, 2012 Bruce Massis In this writing the classical principles of argumentation – Ethos, Pathos, and Logos will be observed as it is used in â€Å"Reminders of Poverty, Soon Forgotten by Alexander Keyssar.† These arguments are used to persuade the reader to think that the writer’s ideas are the best ideas. Before going into whether or not Keyssar used these principles in his writing, it is important to understand what each of the three principles mean. In the principle of Ethos, or ethical appeal, it is used to persuade the audience or reader of the authors creditability. The Merriam-Webster dictionary describes Ethos†¦show more content†¦Keyssar used words such as poverty, and race to appeal to the reader’s emotions. Saying that the victims of Katrina had to endure things such as rape and violent treatments in the shelters made them look like outsiders in their own country. An example of Ethos was used when Keyssar argued that Americans mainly ignored the realit y of the poor in New Orleans; with our â€Å"land of SUVS and hedge funds† there is powerful news footage and major news magazines (such as the New York Times). He is making the reader believe in his credibility because people believe in such sources, as they are considered very credible. Logos principle is applied by discussing the FEMA (Federal Emergency Management Agency) and their inability to respond effectively to the people after the storm. Keyssar says that unlike the disasters, poverty is not technical and should be approached comprehensively. This played on people’s reasoning and logic. As a historian, Keyssar has taught and written about poverty in the United States. He is highly respected because of his expertise. When he writes about theShow MoreRelatedReminders of Poverty, Soon Forgotten992 Words   |  4 PagesDogs vs. Cats Patricia M. Lassiter COM170 August 28, 2012 Christina Wilson Dogs vs. Cats In 1988, a survey was conducted to determine the percentage of pets of the US households at the time owned a pet, compared to the 63 percent of present day households that own a pet, with 45 percent owning more than one pet. (The Pet Set is Roaring Rich and Purring Profits. (2007). Souvenirs, Gifts, amp; Novelties, 46(5), 108-134). Pets can be a big part of a family’s life. Depending onRead MoreEssay about Classical Principles or Arguementation805 Words   |  4 PagesArgumentation In the essay â€Å"Reminders of Poverty, Soon Forgotten† the author Alexander Keyssar uses classical principles of argumentation. He uses ethos, which is the character of the speaker; he uses logos, which is an appeal based on logic or reason; and he uses pathos, which is an appeal based on emotions. His piece is over poverty and what came from Hurricane Katrina and the aftermath for the people. He also discusses what other events in history have contributed to poverty, and how nothing is beingRead MoreAnalysis Of The Poem Salvage The Teeth Essay1429 Words   |  6 Pagesilluminated the struggle of poverty in a way that would pull at the reader, enticing them to question how and why this epidemic still exists in modern-day America. Just like a hurricane unapologetically rips through homes, leaving people without food, shelter, and a hope to survive, so does poverty. However, there is an innate resilience in those who find a way to endure, despite the unpredictable present and future. This novel gives its reader a bleak reminder of those forgotten; those who reside on theRead MoreThe Outsiders : A Book With A Meaning1566 Words   |  7 Pagesproblems and a piece of literature that can do that is the novel written by S.E. 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At the time, communism was an alluring option to many Eastern European countries, promising results of unification and equalityRead MoreThe Outsiders Rough Draft Essay1699 Words   |  7 Pagesproblems and a piece of literature that can do that is the novel written by S.E. Hinton, The Outsiders.In her novel Hinton, writes about two socioeconomic classes, the greasers and the Socs, who live their lives on the two ends of social status, near-poverty and full on rich, respectively.The cloak of money shields both sides to understand the others problems and the society is unable to take off the cloak as well. The novel is also a good eye-opener to how social,emotional,and economic forces can shapeRead More50 Essays Discussion Questions2127 Words   |  9 Pagespolitical opinions will continue to progressi vely be suppressed. 2. â€Å"Serving in Florida† Question 2 In the essay â€Å"Serving in Florida†, Barbara Ehrenreich describes individuals she works with through direct comparisons of how they adapt to survive in poverty. Ehrenreich speaks with her co-worker Gail, who is â€Å"thinking of escaping from her roommate by moving into the Days Inn† which is 40 to 60 dollars a day, forcing Ehrenreich to reflect on her own living situation, only â€Å"made possible by the $1,300 [she]Read More`` Tobacco Road `` By Erskine Caldwell1974 Words   |  8 PagesLester family goes through a lot in a one week span. Through the struggles with poverty and barely surviving life. This family shows that the wants are much more profitable in the long hall. As the story continues, a tragic reality check come upon this Lester family. In Tobacco Road, Caldwell illustrates how both poverty and lust causes conflict based on the choices one makes in an attempt to make life better. Poverty is a lifestyle that can be changed by simply the choices one makes. Toward the endRead MoreThe Apartheid Of The South African Apartheid Essay2149 Words   |  9 Pagesunbeknownst to the recipient. Due to many unable to pay â€Å"road-allowance† homes they were denied education and became further subdued and political powerless. From 1885 onwards was known as the forgotten years. Many of the Metis people whom had suffered greatly by being connected to the stereotypes, racism, poverty and demoralization of being a Metis tried to deny their heritage (Sawchuk, 1985). Land claims, treaty right and reserve systems have been negotiated throughout time for various aboriginalRead MoreMajor Works Data Sheet Name3634 Words   |  15 PagesAmir s relationship is broken. Amir cannot stand seeing Hassan because he reminds him of his guilt. So Amir plants his father s watch under Hassan s pillow. He tells Baba he stole it. However, Hassan admits to it. Ali and Hassan then leave. -War soon strikes Afghanistan. So Baba and Ali escape to Pakistan. They then leave for America. -While living in California, Baba and Amir visit a flea market every weekend. At the flea market, Amir notices a girl Soraya. They fall in love. Suddenly, Baba is

Historical Accuracy of Gone with the Wind Essay - 1145 Words

HIS-112 | Gone With The Wind | Directed by Victor Fleming; 1939 | Starring:Vivian Leigh as Scarlet O’HaraClark Gable as Rhett Butler | Mattie Seidel | 3/30/2012 | Gone with the Wind On December 15, 1939 a movie was released in Atlanta, GA that would forever change how people saw the Old South. This movie quickly became a smash hit and went on to become the #1 movie of all time and still holds the title, as we were reminded of at the Oscars last year. The movie was Gone with the Wind. It was directed by Victor Fleming, and based off of the book written by Margaret Mitchell. This movie was made to portray one of the most difficult times in American History, and it shows the struggle America went through during the†¦show more content†¦This movie shows all of the horrible things that are incorporated with war, in excruciating detail. At one point in the movie Scarlet has to witness a man get his leg amputated with no anesthesia, or anything for pain at all due to lack of funds, and lack of ability to get the medicines that were necessary. The accuracy of the film though is somewhat biased. The book was written by a southern woman, and fr ankly I’m sure had some resentment towards the North, she wrote this book glamorizing the South and making the North look horrendous. They were fighting to free slaves, whereas the South wanted to keep their slaves. The movie for the most part only seems to portray slaves with kind master and the truth of the matter is, no matter how good and kind the master was, the black people were slaves. They were considered property and as such, could be bought, sold, used and abused, and treated like cattle, not people. The slaves were not free. They had no legal rights, because they were not a person under the law. Their owners had complete control of their lives. They were not free to go anywhere or do anything without their master’s approval. The master had the right to separate husband and wife, parents and children. It was very rare that an entire slave family would remain intact. There was always the fear of being sold. Because of death or bankruptcy, families were separat ed and sold to fulfillShow MoreRelatedThe Battle Of The Civil War1627 Words   |  7 PagesCivil War was the slavery disagreement considering that as one can pinpoint an individually important causal factor. The debate over the causes of the war is evident both in academics and in popular culture. When Margaret Mitchell published Gone with the Wind in 1936, and when the movie version was produced three years later, there were still people living that had experienced the War between the states. The culture of racism and the mythology of the antebellum South as some sort of very culturallyRead MoreGone With the Wind Essay1788 Words   |  8 PagesGone with the Wind, was published in May 1936. The author, Atlanta born, Margaret Mitchell won the Pulitzer Prize in 1937 for her efforts. The novel was the first and only published novel of her career. Miss Mitchell was a storyteller from the time she could speak. She enjoyed writing stories and plays. She would cast herself and her friends in the different roles. She lived in Atlanta all of her life and she was enchanted in the history of the city. Miss Mitchell was influenced by the storiesRead MoreAnalysis Of The Movie The Help 11 87 Words   |  5 Pagesand attitudes which resemble an historical Mammy figure in one or more aspects. For this reason the film has been criticised for continuing the attitude toward African-Americans and the glorification of slavery as exemplified in the role of the Mammy. 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Rather, it requires a story that highlights key elements of the period involved while containing nothing that could neverRead MoreFilm Review: Lackawanna Blues1186 Words   |  5 Pagesnurturing, but the erratic presence of his mother, Bills constant womanizing, and the responsibility of managing a house of misfits is both educational and disheartening. Junior blossoms in this environment out of choice, much like Scarlet in Gone with the Wind, Jack Dawson in Titanic, and William Wallace in Braveheart. The need to survive is matched by the need to remember all that has been observed. In Juniors case, it is the observation of true human nature. Based on the autobiographical, one-manRead MoreThe Case Of Amelia Earhart1547 Words   |  7 PagesBecause of the dangers of misinformation, learning how to investigate and not rely upon generalizations and conspiracies about historical events and people is necessary in an age where instant information is a best seller. 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To answer these questions, five variables will be taken into account when analyzing each of the 125 golfers: Total mon ey earned by individuals, their scoring average, average driving distance (DrDist), driving accuracy percentage (DrAccu), and percentage of greens in regulation (GIR). Through an analysis of these variables, one should be able to interpretRead More Roger Malvin’s Burial and History Essay1997 Words   |  8 Pageshad among his forbears a â€Å"witch-hanging judge and the Quaker-whipping Major† (30). This is a reference to one instance of historical allusion in Hawthorne’s short stories. This essay will explore a variety of historical incidences referred to in his short story, â€Å"Roger Malvin’s Burial.† Clarice Swisher in â€Å"Nathaniel Hawthorne: a Biography† states the author’s deep historical ties: William Hathorne was a colonial magistrate involved in the persecution of Quakers, another Protestant religious group

Income statement Free Essays

The Gamester trade-in model Is relatively seamless and allows the company to maintain a negative working capital balance that outpaces any big-box specialty retailer† (Morrison, 2014). As I worked throughout this assignment I referenced three financial reports in order to gain a better understanding of Game Stop Corporation’s financial position: 2012 Game Stop Annual Review, Hoofs Game Stop Income Statement, and Y Charts GEM Statement of Cash Flows. I have two sons and they are avid gamer and Game Stop Rewards hat receives an abundance of dollars of my income each year. We will write a custom essay sample on Income statement or any similar topic only for you Order Now Game Stop Competitive Position In terms of competitiveness is that Game Stop Corporation holds a superior advantage against most of their competition in the electronic software retail market. By taking a look at the attached spreadsheet we can come to this conclusion by looking at the volume of sales and net income of the company. Game Stop generates more than four times the amount of income and revenue than that of Play n’ Trade, their closest competitor. Game Stop first went public in August of 2001 , after recording over 200 million dollars in sales the previous year. Prior to producing an initial public offering Barnes and Nobles Inc. Agreed to purchase 66. 3 percent of all Game Stop Corp.. (GEM) class B stocks; which represents over 92 percent of the voting shares of all GEM common stock. This move made Game Stop and all subsidiary stores (Baggage’s and Software Etc. ) a wholly owned subsidiary of Barnes and Nobles Inc. (Game Stop, 2013). In respects to free cash flow Game Stop spent $680,000 more than it brought in during fiscal year 2011. Although the company is in the red in this department, the active number does not necessarily denote poor operations on the part of the company. Sometimes a company needs to spend to expand its business, and we are all familiar with the term â€Å"It takes money to make money’. This is most likely the case with Game Stop as the organization has expanded its footprint to include operations in Canada, China, Japan, and more than 100 European locations. Taking this into account I would consider the organization to be in a good relative cash position, as they seem to efficiently use their cash and assets in order to expand their operations n hopes of reaching new markets to generate more revenue (Game Stop, 2013). How to cite Income statement, Papers Income statement Free Essays The following set of numbers represents my net operating cash flow: IQ -$339,925, Q -$108,188 Q -$42,128, Q $197,078. Based on my pro-formula cash flow which were for IQ -$339,925, Q – $108,792 Q -$109,915, Q $539,469, and going back and understanding the concept of pro-rata formula and budgets, I was not successful in implementation of these concepts. The reason being is that my projections in comparison of my results, I was if by $342,391. We will write a custom essay sample on Income statement or any similar topic only for you Order Now The first three quarters it appears that my decisions were successful as my results were beating my projections, but by making the decision to â€Å"throw all my chips in† I did not apply any decision making strategy, which proved to hurt my results. I definitely think that if I were to complete the simulation again I would be able to apply pro-formula statements and budgets successfully, with knowledge, throughout all four quarters. In successfully applying the pro-formula concept; I would have been able to take my numbers end from the previous quarter, such as inventory, accounts receivable, and fixed assets, and used my computer based so, I could make any necessary adjustments, like reduce my manufacturing costs or increase production and marketing costs to have a better bottom line at the end of that quarter. This process would have allowed me to make logical and intentional decisions had I fully understood the concept during the simulation. 2. A. The Just in Time approach was designed and first implements by the Toyota manufacturing company in Japan. It’s entire purpose and concept is to optimize the production process while eliminating waste. Waste is considered to be things such as, but not limited to; cost of inventory, defective items, and the time an employee sends waiting for equipment or supplies to come in (Roy, 2005, p. 160-161). The following are the results for each quarter in regards to my ending inventory; IQ O Q 23 Q 113 Q 0. The fact that my ending inventory increased each quarter shows that I really wasn’t quite sure what I was doing, but after reviewing the lessons, I realize that my increase in ending inventory ended up costing the company money. The way that I could have implemented the Just in Time approach, is to better understand what the actual demand for my product was and then to adjust my production levels based on the actual sales of the previous quarter. If I were able to implement the approach, I would have been able to set my base production level lower than what my projections were incase sales dropped, but then if I were to seeing sales pick up, I could increase my production and order supplies as necessary. This would greatly increase my operational efficiency as it would reduce my ending inventory and only be ordering and using the supplies needed, thus reducing the cost and time to the customer and increasing my profits and customer satisfaction. B. Lean Operations being externally and have a more central focus on the customer, meaning that the process can be optimized by adjusting operations and processes based on a customer perspective (Higher, Render, 2011, p 636). Unfortunately due to my confusion during the simulation I did not apply the concept. If I had been able to apply the concepts though I would have developed a system that could have allowed me to better predict my customers’ wants rather than guessing as well as putting my clients’ needs first. The first way that I could have been successful is Just by simply choosing the correct target audience. In doing so, I could’ve saved a lot of time and money on marketing and focused those resources into activities that would further support and enhance my business. Since the overall goal of lean operations is to remove all non-value add activities, if I were able to implement this strategy, I would have been much more successful as my cost would be lower as well as had higher sales results based on better customer satisfaction. All of this would in turn allow my business to be running closer to optimum operational efficiency. . Work cells allow a single product to be developed further in stage by a single machine/area and don’t require movement to a separate location to continue development. This is generally an automated process done so by machines, which the newer machines can be combined with older ones, therefore reducing the company’s need to replace expensive machinery more frequently. There is great benefit to this process as it eliminates the buildup of inventory at various parts to their next phase in completion. Cost would also be reduced as work cells typically require fewer workers, thus reducing labor costs. In the simulation, since my product had so many different parts and assembly requirements, work cells would greatly benefit this type of industry as the individual parts can all be assembled in separate work cells and then brought together for final assembly. While initially my cost with straight line production are lower as it requires less training and less accountability of the employees, work cells would end up being cheaper in the long run. The simulation also did not account for employee happiness which work cells would have a direct effect on. Due to employees being less engaged ND not being required to be accountable for the products quality in a straight line production, they would be unhappy with work and in turn be less productive. By implementing work cells, I would create a sense of pride and empowerment in the employees thus improving productivity as well as quality. I would also be able to hold the separate cells accountable for their finished products and praise where appropriate or reprimand when necessary. By using work cells, I would be completely content with paying a larger cost initially to increase productivity and quality in the Eng run; thus after a certain amount of time, work cells would actually be cheaper and save the company money and inevitably increase profits. 4. As previously stated, my decisions during the simulation were not based on any definite rational as I became lost and confused rather quickly, but I am able to look back on the simulation and consider it more as a what-if and apply the safety stock concept in theory. In the simulation, since the company was a new business, safety stock would have been a very useful concept to utilize. At the beginning all of my projections were Just hat, projections, they were not founded on historical numbers. By apply the safety stock concept; I would have given myself the appropriate safety net to allow for my projections to align with the actual demand of the product without any interruption to manufacturing. When reviewing my ending inventory for each quarter, I have come to the conclusion that I ended up with too much safety stock and incurred more carrying costs than were necessary. I could have decreased my production, thereby reducing my ending inventory, and lowering my carrying costs. 5. My preferred mutinous improvement program that I would have liked to implement in my company would be Six Sigma. I like this program as it provides a comprehensive, thorough investigation into all aspects of the company and focuses specifically on taking past errors and identifying how they could have been prevented. Particularly in the simulation the first area I would have evaluated and fixed would be management. The company would have fared much better had I been in partnership with an individual who had a better knowledge base and understanding of how to run a company. By applying Six Sigma though, it allows the focus to be placed on one rear of the business at a time, and then while the next area is being evaluated, the previous one is able to begin implementing the recommendations, based on the finds that came out of its own evaluation. How to cite Income statement, Papers

Branding On Consumer Purchase Decision UAE †Myassignmenthelp.Com

Question: Explain On Branding On Consumer Purchase Decision UAE? Answer: Introducation The modern times exhibit significant transformations in the marketing strategies used by companies to become more competitive and ensure their survival in turbulent markets. Customers today are living in a world where product and service purchases are constant and enormous. The success and survival of organizations are reliant on the amount of information which is collected meticulously by companies regarding buying habits of their existing and potential customers. For long term sustenance, firms are interested in building powerful brands which result in enduring customer relations (Iqbal, 2014). In the cluttered environment of today, customers have become overwhelmed with variety. An average supermarket has nearly 45,000 products. An average buyer purchases nearly 50 products in 50 minutes. Customers, therefore, need to weigh around 900 products every minute (Sharma, 2015). For obtaining a complete understanding of customer choice, it is important to comprehend the underpinning psychological factors which stimulate those decisions, i.e. the unconscious and conscious elements which impact decision making. Varied branding practices can impact customer choice in myriad ways (Kotler and Keller, 2009). Firstly, branding can impact whether customers notice an item or not, i.e. the level of attention paid to that product. Secondly, branding can also impact whether and how fast customers distinguish a product. Rationale for the study Comprehending this crucial role of branding in consumer purchase decision making is the main issue to be researched in the current study. This study is perfectly timed for two reasons. Firstly, current evolutions in behavioural and brain sciences have grown our comprehension of how the mind collects and stores information and how decisions are made. While in the earlier days, scholars had to depend on questioning customers opinions, it is now possible to delve deeper to identify the decision-making process, which the customers are not even conscious of. Secondly, a better comprehension of the impacts of branding on customer purchase decision is especially relevant in light of present legal considerations and public policy. With restrictions on some type of branding and stringent regulations in some categories, companies are keen to know how such modifications will affect their choice and eventually sales. Besides legislation, companies also encounter another threat, i.e. copycat bran ding. It is still not comprehended how and whether copycat branding influences customer choice. Research Aims The present research intends to explore the role of branding using meticulous qualitative and quantitative techniques, underlined by a comprehension of customer decision making. The study will be carried out in relation to the branding of packaged products in the UAE retail industry, Lulu to be specific. The main aim of the present study is to identify the impact of branding on decision making. This impact will be examined in three areas which also form the objectives of this research. To identify the effect of reduced branding on customer decision making and choice When the level of branding on the packaging is decreased, what influence does it have on decision making? To determine the effect of higher non-branded information on customer decision making and choice What is the impact of non-branded information, like nutritional information, have on purchase decision? To examine the effect of copycat branding on customer decision making and choice When a company is almost similar to some renowned brand, does it impact consumer decision? To determine the strategies used by Lulu for branding Hypotheses of the study are: H1 Reduced branding negatively impacts customer decision making H2 Higher non-branded information positively affects customer decision making H3 Copycat branding negatively impacts customer decision making H4 Reference groups, age, emotional exploitation and cultural values and attitudes have a positive impact on purchase decisions. Characteristics of brand In accordance with the study of Malik (2013) every brand has its own characteristics for which customers are ready to pay the supreme amount to buy them. In this aspect Solomon (2014) had cited certain characteristics brought up with a brand as it is a product or a blueprint which has its own colour, size, shape and logo, and is expensively and proactively secured by an organization via legal ways. All well-known brands all around the world are protected and secured by law and regulations. It is the trademark which an organization doesnt operate with. In support of this fact Pappas (2016) had said that a brand contains some category for a targeted audience such as upper and lower category of products in that order. In the same way, there is the brand of Axe deodorant and perfumes particularly for youngsters and the items of angry birds brand for kids. A brand can also be used for security against financial obligations, and further can be a deal as an asset. Significance of brand A brand plays a range of importance to the organization as well as the buyers. It is inclusive of the following; branding assists the seller to section markets the best example is Toyota as it offers brands like Scion, Lexus and Toyota brands are supported by sub brands like Matrix, Cruiser, Tundra, Prius, Yaris, and Camry. As per viewpoint of Albert and Merunka (2013) branding assist in adding value to goods and services. Customers attach significance to brands and improve the relationship with the brand. Such as most customers notice a Voltic water bottle as a premium product whiles the same water in another bottle will be considered as an inferior product. Brands also represent product offerings and class, customers who always buy the similar brand are well known for the quality they get. Impact of brand on consumer behaviour In accordance with the study of Pappas (2016) consumer behaviour is driven by many factors but the brand is one of the primary and crucial factors. In support of this argument, the study of () shows that according to the dimensions of consumer behaviour, the consumer may be loyal to a specific brand. The success of any brand depends on brand loyalty as market share is increased with the help of loyal consumers. The cost company has to invest in making new customer loyal is five times more than the cost incurred in retaining the existing and current consumers. The significant factor for success is the competitive edge that loyal consumers can provide consumers. As per the viewpoint of Raheem and co-authors (2014), association and recognition are two important terms that define loyalty. Consumer Loyalty towards a particular brand means that the individual prefers that brand upon other brands and is buying it for many years. Due to individuals attachment and satisfaction from a particular brand, they will constantly buy products of that brand irrespective of price and available options. In contrary to this Malik and co-authors (2013) states that innovation is a very important factor to compete with the other brands in this growing pace of globalization and competition. In todays world, the new trend of fashion is the usage of different brand products. In support of this argument, the study of Solomon (2014) states that many consumers brand creates a sense of status consciousness which results in creating a sense of recognition. The connection to a particular brand which is mostly used by a person gives them a sense of pleasure. People are becoming brand conscious in probably all segments. For example, the food they eat, clothes they wear, and even the decorating items displayed at home are branded. So, status and conspicuous consumption are the factors that can affect consumer behaviour. In this aspect, Iqbal (2014) had stated that the expensive and the branded products are used by the consumers to show their status. Status brands include the brands that show the luxury, power and wealth of the consumer. Research Design and Methodology Interpretivism research philosophy will be used in the present study. This paradigm will help the researcher in interpreting elements of the research. This philosophy works on the premise that access to reality is possible only via social constructions like instruments, shared meaning, consciousness and language. This paradigm is proposed for adoption because it is important to appreciate the personal, behavioural, cultural and attitudinal differences among customers. In addition to this, such type of a study has a high degree of validity as data collected and analyzed tend to be honest and reliable (Saunders, Lewis and Thornhill, 2012). Data will be collected through both primary and secondary research. Secondary research will be conducted by going through relevant journals, books, articles, survey results and related publications. Primary data will be collected by conducting interviews with customers visiting Lulu Mall. Non-probability sampling technique will be used given the nature of this research and under that convenience sampling method would be employed. The sample size is proposed to be 45 customers. Convenience sampling will be used not just because of its ease of use, but also because it will allow collecting basic trends and data relevant to the research without any complication of using a random sample. This technique will also help in recognizing any relationship among varied phenomena (Collins, 2010). The data so collected will be analyzed quantitatively as it will provide detailed outcomes. The main limitation of the study is time. Due to a shortage of time, the sample size will be kept small and the scale of the study will also not be huge. The main ethical aspect required to be considered while collecting primary data is that the respondents should be ensured about the privacy and confidentiality of their information and responses. Moreover, they must be briefed beforehand about the nature and purpose of the study. Resources required for completing the proposed research include time, money, books, journals, the internet, computer and access to online libraries. Time table and References Activities/ Time in weeks 1 2 3 4 5 6 7 8 9 10 11 12 13 Formulation of research idea Analysis of feasibility of research work Finalization of title Preparation of draft Description of research objectives and research questions Designing a literature review Conducting primary study through collection of data Analysis the collected data Presentation of findings and conclusions Proof reading of report Final submission References Albert, N. and Merunka, D., 2013. The role of brand love in consumer-brand relationships.Journal of Consumer Marketing,30(3), pp.258-266. Collins, H., 2010. Creative Research: The Theory and Practice of Research for the Creative Industries. AVA Publications. Iqbal, M., 2014. The Impact of Branding on Consumer Buying Behavior. International Journal of Technology and Research. Kotler, P. and Keller, K., 2009. Marketing management. 13th Ed. New Jersey: Pearson Prentice Hall. Malik, M.E., Ghafoor, M.M., Iqbal, H.K., Ali, Q., Hunbal, H., Noman, M. and Ahmad, B., 2013. Impact of brand image and advertisement on consumer buying behavior.World Applied Sciences Journal,23(1), pp.117-122. Pappas, N., 2016. Marketing strategies, perceived risks, and consumer trust in online buying behaviour.Journal of Retailing and Consumer Services,29, pp.92-103. Raheem, A.R., Vishnu, P. and Ahmed, A.M., 2014. Impact of product packaging on consumers buying behavior.European Journal of Scientific Research,122(2), pp.125-134. Saunders, M., Lewis, P. and Thornhill, A., 2012. Research Methods for Business Students. 6th edition. Pearson Education Limited. Sharma, E., 2015. How Does Branding Impact Consumer Purchase Decisions? [Online]. Available through: https://www.brandanew.co/how-does-branding-impact-consumer-purchase-decisions/. [Accessed on 15th September 2017]. Solomon, M.R., 2014.Consumer behavior: Buying, having, and being(Vol. 10). Upper Saddle River, NJ: Prentice Hall.